Pricing Plan
At BridgeCo Branding, we strip away the marketing jargon and offer clear, fixed-price packages that fit your growth goals. From pinpoint geographic targeting to active negative keyword management that eliminates wasteful spend, we optimize your budget so every Rand counts. Browse our pricing plans below to find the perfect fit for your business, or book a consultation with our team to discuss a custom strategy.
Silver
- Keywords: Up to 15 high-intent localkeywords
- Ad Copies: x 3 Professional Search Ads
- Targeting entire country
- Reporting: 1 x Monthly PDF Performance Report.
- Management: Weekly bid adjustments and basic negative keyword updates to stop “wasteful” clicks.
- Extensions: Call, Location, and Sitelink extensions (makes the ad look bigger)
- Our Fee R 3000 Account Set up R1500
Silver
ad spend of 7500- Keywords: Up to 40 keywords (includes competitor name targeting).
- Ad Copies: 5 x Responsive Search Ads with A/B testing.
- Extensions: Call, Location, and Sitelink extensions (makes the ad look bigger)
- Reporting: Monthly Video Call or in person strategy meeting + Detailed Lead Tracking Report.
- Management: Twice-weekly optimizations and “Conversion Tracking (tracking actual phone calls/form fills).
- our fee of R 5000
- Ad spend 7500
- Setup: R2,500 once-off (Includes Google Tag Manager & Goal Setup)
gold
- Ad Spend: R15000
- Our Management Fee: R8,500
- Setup Fee: R4,500 once-off (Includes Google Tag Manager, Server-Side Tracking readiness, and full CRM integration setup)
- Keywords & Structure: Multi-campaign framework targeting advanced high-intent terms, nationwide brand protection, and aggressive competitor conquesting.
- Multi-Channel Reach: Strategic Google Search campaigns paired with Performance Max (PMax) deployment to dominate across YouTube, Gmail, Discover, and Google Maps.
- Ad Copies: Unlimited Responsive Search Ads with continuous multi-variant A/B testing and ongoing ad strength optimization.
- Targeting: Nationwide coverage or laser-focused targeting on South Africa's high-LSM economic hubs (e.g., Sandton, Umhlanga, Century City) with layered demographic exclusions.
- Extensions (Maximum Ad Real Estate): Full deployment of Call, Location, Sitelinks, Structured Snippets, Callouts, Image Extensions, and Direct Lead Form Extensions.
- Management & Optimization: Daily bidding adjustments, advanced click-fraud monitoring, monthly budget pacing control, and deep negative keyword sculpting to eliminate corporate ad waste.
- Reporting & Analytics: 24/7 Live Interactive Looker Studio Dashboard tailored to corporate KPIs.
Answers to Your Questions
How much does Google Ads cost per month in South Africa?
Most South African small-to-medium businesses (SMEs) invest between R3,000 and R 15 000 per month on Google Ads. However, there is no fixed cost. Because Google operates on a Pay-Per-Click (PPC) model, your monthly spend depends entirely on your industry, how competitive your keywords are, and the daily budget you choose to set.
Are google ads subject to vat?
Yes, Google Ads billings for South African accounts are subject to 15% VAT. When setting your monthly advertising budget, remember to factor this into your accounting. If your business is VAT-registered, ensure you input your VAT number into your Google Ads billing profile to receive valid tax invoices for deductions.
How does Google Ads billing work for South African accounts?
Google charges your linked South African credit or debit card automatically in South African Rand (ZAR). You will be billed on an automatic post-paid basis, which triggers either when your account hits a specific spending limit (a billing threshold) or at the end of every 30 days—whichever comes first.
Can I change or pause my Google Ads budget at any time?
Yes, you can change, pause, or cancel your budget instantly with a single click. There are no setup fees, cancellation fees, or locked-in contracts. If your business needs to adjust spending due to seasonal changes or operational shifts, you have complete financial agility.
What is the difference between ad spend and agency management fees?
Your Google Ads budget goes 100% directly to Google to pay for the actual clicks your ads receive. If you choose to hire a certified Google Partner agency or specialist to build and optimize your campaigns, their management fee is a separate charge billed directly by the agency.
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